I looked into this as well when I purchased a pair of Ariat boots a month ago. From what I understand, Ariat puts them in their box to prevent mold from growing. The stickers are only for the storage of the boots. Once you take them out of the box and start wearing them, you don't need the stickers any more unless you store your boots in the box. I threw mine away. To keep mold from growing on your boots after you wear the, keep them clean and away from moisture.